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NAV CTi Case Study - Clinical Research Dental

Customer Focussed Business Requirements

One of our customers, Clinical Research Dental, who are based in Canada sell a large variety of dental products such as dental instruments and hygiene goods, and also offer scheduled dental conferences and ad-hoc on-site mini clinics. In addition, Clinical Research Dental are constantly searching for ways to improve dentistry through product development and are open to suggestions and feedback from customers and opinion leaders. To this extent, Clinical Research Dental needed a telephony system to receive calls regarding their products and associated orders from both customers and vendors, they also needed a process to support calls for the booking of their various courses and seminars. Another key requirement was for their new phone system to integrate with Microsoft Dynamics NAV, their core enterprise resource planning system.

Prior to the installation of NAV-CTi, Clinical Research Dental only had an

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