04 October 2016
With the ever growing world of social media, it is very often difficult for businesses to see the benefit as any more than a billboard for product announcements. Social listening allows you to take the data available on social media platforms and turn them into real business insights, not only to engage with customers, but also to gain trends in the market place. For example, if you knew that there was an increase in popularity of a product, your purchasers would be able to manage stock accordingly.
Microsoft provide this using Social CRM. Microsoft Social Engagement is a powerful CRM service that puts cutting edge tools in the hands of your sales, service and marketing teams. Connect on social media with customers, fans and critics to gain insight regarding how people really feel about your business.